About VHO

Caitlin Latham, Founder

Founder of Van Herten Outerwear, Cate Latham is a Richmond, Va native and Virginia Commonwealth University alum.  After graduating in Fashion Design, she worked primarily with costumes and dance wear, becoming interested in the engineering of garments, specifically outerwear.  In 2014 she started a business under the name Bruma Outerwear and after two years, renamed the company Van Herten Outerwear, keeping the same design philosophy.  Her designs focus heavily on improving people’s experiences outdoors, and applying aesthetics and practicality to produce unique outerwear and accessories that are crafted to last a lifetime.

About VHO

Founder of Van Herten Outerwear, Cate Latham is a Richmond, Va native and Virginia Commonwealth University alum.  After graduating in Fashion Design, she worked primarily with costumes and dancewear, becoming interested in the engineering of garments, specifically outerwear.  In 2014 she started a business under the name Bruma Outerwear and after two years, renamed the company Van Herten Outerwear, keeping the same design philosophy.  Her designs focus heavily on improving people’s experiences outdoors and applying aesthetics and practicality to produce unique outerwear and accessories that are crafted to last a lifetime.

About the Brand

Our name “Van Herten” literally translates to “of deer” in dutch.  Why did we choose this name?  Well, in the research phase of building this company, we gravitated toward wilderness and the beauty of the outdoors.  We were particularly interested in the ancient Greco-Roman festivals held in celebration of the winter solstice.  A common image and character associated with these celebrations were the King of Winter Solstice.  While each image was different, there was a singular common thread in that the King wore a crown of several antlers.  The antler image stuck with us and thus our deer antler logo.

At Van Herten Outerwear, we believe the outdoors is very important in keeping the psyche in check.  Calming, cathartic and beautiful, spending time in the wilderness in solitude can be one of the most grounding and introspective times a person can experience.  These times remind us to be aware of our surroundings, conscious of the environment and grateful for natural occurrences.  And these ideas align with our design philosophy when it comes to needing fewer, but higher quality items.  We design for the like-minded, using the best materials and the highest quality construction techniques.  Our products are crafted for life and we hope our customers share our standards when it comes to making purchases for life.

Photoshoot for VHO Tent Dresses

Creative Values

As a creative company, Van Herten Outerwear will strive to:

  • Not let profit margins dictate the design
  • Refer to an overall inspiration when designing a line, as to ensure coherency between garments and/or looks.
  • Remember to always edit in a way that enhances the “effectiveness” of a garment and/or look (readability, visual strength, energy intention).
  • Constantly question whether Van Herten designs are ones which evoke passion and intrigue.
  • Constantly question whether Van Herten designs are similar to designs that already exist.
  • Constantly question whether the design elements and construction techniques are done in the most intelligent and effective way possible.
  • Stay true to Van Herten’s design independence and refrain from reacting to fashion industry and market trends.
  • Include at least one garment in a line with hand crafted aspects such as dye, paint, appliques, fabric manipulation, etc.
  • Keep a multi-dimensional expectation when developing a project, as in incorporating an appropriate interdisciplinary aspect to the project as a whole.

Company Values

As a responsible and ethical company, Van Herten Outerwear will strive to:

  • Focus on an annual release of a couture line in addition to working to advance the production toward more accessible consumption.
  • Add value to and appropriately compensate anyone who had/has a vested interest in the company.
  • Procure outerwear materials that meet the highest of quality standards.
  • To use net profit to advance the company and make decisions with the the future of Van Herten Outerwear’s sustainability in mind.
  • Prioritize punctuality (timelines within reason) without jeopardizing design.
  • Produce outerwear that customers can depend on and expect to last a lifetime.
  • Prices products that reflect the cost of materials and intensiveness of patterning and construction.
  • Consistently deliver an elevated product in terms of construction, execution and techniques.
  • Incorporate an interdisciplinary aspect that will add value to the art community and/or be developed into a community outreach program.