About VHO
Founder of Van Herten Outerwear, Cate Latham is a Richmond, Va native and Virginia Commonwealth University alum. After graduating in Fashion Design, she worked primarily with costumes and dancewear, becoming interested in the engineering of garments, specifically outerwear. In 2014 she started a business under the name Van Herten Outerwear, locally designing and producing apparel and accessories that focus heavily on improving people’s outdoor experiences. Her love of high quality craftsmanship has been a constant driver ever since.
About the Brand
At VHO, we believe spending time in the wilderness can be some of the most grounding and introspective times for anyone. Regularly taking time to experience the calming, cathartic effects of nature is very important in keeping the psyche in check. It also teaches us to be aware of our surroundings and reminds us to be conscious of the environment and grateful for natural occurrences. These ideas align with our design philosophy–buy fewer, higher quality items, and also with our design aesthetic–classic styles in neutral color ways. We design for the like-minded, using the best materials and the highest quality construction techniques. Our products specially crafted in small batches and we hope our customers share our standards when it comes to making purchases for life.
Creative Values
As a creative company, Van Herten Outerwear will strive to:
- Not let profit margins dictate the design.
- Remember to always edit in a way that enhances the “effectiveness” of a garment and/or look (readability, visual strength, energy intention).
- Constantly question whether Van Herten designs are ones which evoke passion and intrigue.
- Constantly question whether the design elements and construction techniques are done in the most intelligent and effective way possible.
- Stay true to Van Herten’s design independence and refrain from reacting to fashion market trends.
Company Values
As a responsible and ethical company, Van Herten Outerwear will strive to:
- Add value to and appropriately compensate anyone who has a vested interest in the company.
- Source materials that meet the highest of quality standards.
- To use net profit to advance the company and make decisions with the the future of Van Herten Outerwear’s sustainability in mind.
- Produce goods that customers can depend on and expect to last.
- Incorporate an interdisciplinary aspect that will add value to the art community and/or be developed into a community outreach program.
About the Owner & Designer
Founder of Van Herten Outerwear, Cate Latham is a Richmond, Va native and Virginia Commonwealth University alum. After graduating in Fashion Design, she worked primarily with costumes and dancewear, becoming interested in the engineering of garments, specifically outerwear. In 2014 she started a business under the name Van Herten Outerwear, locally designing and producing apparel and accessories that focus heavily on improving people’s outdoor experiences. Her love of high quality craftsmanship has been a constant driver ever since.